Phase 1: Ideation and Research

User Personas

A persona, in user-centered design, is a fictional character created to represent a user type that might use an app, site, brand, or product in a similar way.

Empathy Maps

Red Route Analysis

An empathy map is a collaborative visualization used to articulate what we know about a particular type of user.

Red routes are the critical tasks that deliver the most value to your users. These routes are the foundational user journeys that make your product valuable and typically capture 90% or more of your user's actions.

User Journey Map

A user journey map is a visual representation of the customer experience. It is also used for understanding and addressing customer needs & pain points.

Information Architecuture

Scenario Mapping

Information architecture is the structural design of shared information environments. It is the art and science of organizing and Digital Products to support usability and findability.

Scenario mapping is mostly used to provide a picture of the intended user experience. (i.e. what ideally should happen)

Wireframes

A wireframe is used to lay out content and functionality on a page. They are used to establish the basic structure of a page before visual design and content is added.

Wireframes

A wireframe is used to lay out content and functionality on a page. They are used to establish the basic structure of a page before visual design and content is added.

Wireframes

A wireframe is used to lay out content and functionality on a page. They are used to establish the basic structure of a page before visual design and content is added.